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Marketing is like dating

Introduction

I’m not ashamed to admit that I’ve never had much success with dating. It’s not that I don’t like people, or they don’t like me—it's that we just never seem to click. But over the years, I've learned a lot about what it takes to make a lasting connection with someone else. Sure enough, marketing is just as complicated! In this article, we're going to explore what goes into making an effective product launch or campaign for your brand.


Decide what type of people you want

So, you've got your brand new site. It's filled with bright colors and flashy graphics, and the content makes you feel like you're at a carnival. This is great! However, that doesn't mean that people are going to show up. You need to decide who your target audience is: what kind of person do you want looking at this site? What are their problems? How do they want to solve them? Once you've defined this information (and it will change over time), it's time for step two: figuring out how people find their way onto your page in the first place.


Make yourself look attractive to them

In order for you to be attractive, you need to make sure that your profile is complete. Your photo should look good and show off what makes you unique. Your description of yourself should be well-written and interesting, not just a copy/paste of an online survey or article that the site gave you. Make sure the title of your profile is attractive—for example, don’t include words like “great catch” or “good looking guy” if they don’t apply to you (or do, but only if it fits).

And lastly: include links to your social media accounts! If a potential date wants more information about who they might be dating, they can follow up with any questions through these channels instead of having them repeat themselves over again on their own time when there are already so many other people out there vying for attention from potential partners.

The goal here is not necessarily quantity but rather quality—you want someone who will stick around long enough for things like mutual attraction and compatibility before moving forward in any relationship...and maybe even beyond that point too.


Get their attention

  • Get their attention

  • Get them to take action (in this case, submitting an email address)

  • Use visuals that can be read at a glance

Start a conversation with them

This is your chance to make an impression. If you don’t do anything, you’ll never know if that person is “the one.” You need to send them an email or reach out on social media, invite them to an event or write a blog post.

If they are interested in what you have to say and what you have to offer, then they will respond favorably and hopefully become long-term customers or partners with your company.


Show them your charm

People are attracted to confidence and charm. The best way to make them feel special is to be yourself–not an overly self-promoting version of yourself that tries too hard, but a real person sharing your unique personality with them. Be confident in your product or service, but don't be arrogant about it! It's absolutely okay (and encouraged!) for you to show off what makes you great–just don't do it at the expense of others' feelings or intelligence by being condescending.

Of course, being charming doesn’t mean that everything needs to be rainbows and sunshine all the time–but there should still be some lightheartedness mixed in with whatever else is going on in your life. If someone were constantly negative or grumpy around me when we were dating, I would probably not want us to continue seeing each other.


Go on a couples date with them

Marketing is like dating. You have to put yourself out there, and be charming and interesting. Marketers often make the mistake of trying to sell their products or services at all costs—but this doesn't work because it's not authentic or genuine. So if you're going out on a date with someone who you want to impress, ask them questions about themselves first! Listen to what they say, and remember that your job is to understand them on an emotional level before asking for anything from them (or selling anything).


Build a deep connection

In marketing, this is what we call building a deep connection. You want your potential customers to feel like you care about them, and that they can trust you. You want them to know that you are fun, reliable and trustworthy.

You can do this by showing them how much time and effort you put into each project before it’s launched. Showing them the prototypes of your designs will help build that trust factor because they see the time and effort that goes into every aspect of their experience with your brand or company.

Tell them stories about how great things have worked out in the past for other clients who worked with their business (if they exist).

Show off some testimonials from previous customers who were happy with their experience with your company or product/service offerings – especially if these testimonials come from an unbiased third party (like Yelp).


Relationships take time to build

Marketing is like dating in that it takes time to build a relationship. You can't just put up a billboard advertising your service or product and expect people to flock to it. Instead, you have to be patient and keep trying. You have to keep communicating with your customers, listening to what they have to say, and changing if necessary—all while keeping them interested in what you're doing.

Relationships are hard work—and so is marketing.


They fall in love, they click your service

But what does that mean? When you're dating someone, it's not about how great your service is. It's about how you treat them.

Marketing is the same way: People don't fall in love with the product or service; they fall in love with the way you talk to them and present yourself as a brand. They fall in love with your story—the narrative of who you are and why they should care about working with you. So instead of focusing on getting customers to buy more products or services (which is obviously important), focus on telling a better story that helps people feel good about doing business with your company.


Conclusion

And just like that, you’re in a relationship! The next step is to hold on tight to your new customer and make sure they feel special. That way they will never want to leave this wonderful relationship called “marketing”

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