Introduction
Instagram is a powerful marketing tool, but it can be difficult to know where to start. Here are our top tips for getting started with Instagram marketing.
Instagram Marketing Tip #1: Find your brand identity.
Once you have an Instagram account, it’s time to get started with Instagram marketing. The first step is to find your brand identity.
Brand identity has nothing to do with your logo or the copy that describes your product or service. Rather, it’s about the look and feel of your page—the colors and fonts you use, how often you post photos and videos or write posts, what tone of voice is reflected in those posts (if any).
Once you know who you are as a brand on social media, be consistent. Make every post look like it was made by the same person—not only from a visual standpoint but also from a content perspective. Use the same type of language across all posts; don't change up how often something is said just because one post was more successful than another; be genuine.
Instagram Marketing Tip #2: Connect with influencers.
Influencers, who have a large following on Instagram and other social media platforms, have the power to do things like increase your brand's visibility and boost sales. But how do you find influencers?
The first step is to think about the type of audience your company wants to reach. Then search for Instagram accounts that are similar to yours—it may take some time, but it'll be worth it! Once you've found them, reach out and let them know why they should work with you. Make sure the fit is right by asking questions like: "How many followers do you have?" or "What kind of content do they typically share?" According to The New York Times article "How Influencer Marketing Works," there are two main types of influencer marketing: paid partnerships (when brands pay an upfront fee) or unpaid partnerships (when brands collaborate with influencers who share their products as part of their own content).
Instagram Marketing Tip #3: Aim on post saves.
Post saves are a great way to measure engagement, but they also tell you what content your audience is interested in and what content your audience is confused by. If you notice that a lot of people save a post with an image of your product, but never look at any other posts from your page, that tells you that there may be something about the particular product image that turned people off.
If people save an article with links to buy on Amazon but don't interact with any other posts on Instagram or Facebook, that could mean they aren't interested in anything else you have to offer (or maybe they just don't have time).
Instagram Marketing Tip #4: Try new features.
As you're getting started, it's also important to keep an eye out for new features. Instagram is constantly updating its interface and testing out different options for users. As a business owner, you can take advantage of these opportunities by trying new things!
Try the Explore page: This feature allows users to browse through Instagram posts from people they don't follow yet. It's basically like the popular section of YouTube where you can find videos that aren't in your subscription list (or in this case your followers). If you're looking at growing your audience, try posting some interesting photos here—it may be just what they need to see more of your stuff!
Hashtag search: If there are specific hashtags that describe what you're offering or promote a particular event, it might be worth using them in one or two posts every week.* Check out whether there are other users who have used the same hashtag before and liked their photos; if so, consider following them as well so they can potentially see more of your posts in their feed.*
Stories feature: Stories allow users who follow each other to post short videos that play automatically as soon as someone opens up their feed on mobile devices—and then disappear after 24 hours.* This is a great opportunity for brands because it gives them another way besides regular posts during which they can show off products or services (like how Apple uses stories frequently).
Instagram Marketing Tip #5: Track your performance.
We've talked a lot about the do's and don'ts of Instagram marketing, but what about tracking? If you're going to spend time on Instagram marketing, you need to know whether or not it's working.
There are several ways to track your performance on Instagram. You can use Google Analytics to see how many people visit your website from the link in your bio or comment section. Also, if you have an ecommerce store or service-based business, then use Shopify Analytics (formerly known as Oberlo) to track sales directly from Instagram.
If you want more detailed information and analytics than what Google Analytics offers (or if you want a paid tool) then check out HootSuite or Sprout Social which offer detailed reports and allow users to schedule posts ahead of time.
You can be successful on instagram without spending money on paid advertising.
You can be successful on Instagram without spending money on paid advertising.
How to do it:
Post regularly (at least once a day) and engage with your followers.
Create quality content that relates to your brand, and make sure you have a consistent look and feel throughout all of your posts.
Find ways to use hashtags effectively so people can find you, but don't stuff every single post with unnecessary hashtags just for the sake of having them there. Why it's important: If something is going to be considered an essential strategy for marketing on Instagram, then it should definitely be creating quality content that engages with followers in a meaningful way. It also helps if this type of engagement has some sort of long-term value; i n other words, creating an account where users come by once or twice but then never return again might not actually lead to sales over time. This means you need longevity in addition t o short-term gains when working toward success as an influencer or brand."
What To Do If You Don't Have A Big Budget For Paid Advertising: Use influencer outreach services like Famebit , which connects brands with social media influencers who are willing work with them at no cost (though there may be some stipulations).
Conclusion
Don’t forget that the most important thing is to have fun! Instagram is about being yourself, so don’t try too hard to be someone else. You can use these tips and still create your own unique brand identity on the platform. Remember that there are many ways to grow your audience on Instagram—these five tips just provide a starting point for you to find yours.